News
 International
 National
 Embassy News
 Arts & Living
 Business
 Travel & Hotel
 Medical Tourism New
 Taekwondo
 Media
 Letters to Editor
 Photo Gallery
 News Media Link
 TV Schedule Link
 News English
 Life
 Hospitals & Clinics
 Flea Market
 Moving & Packaging
 Religious Service
 Korean Classes
 Korean Weather
 Housing
 Real Estate
 Home Stay
 Room Mate
 Job
 English Teaching
 Translation/Writing
 Job Offered/Wanted
 Business
 Hotel Lounge
 Foreign Exchanges
 Korean Stock
 Business Center
 PR & Ads
 Entertainment
 Arts & Performances
 Restaurants & Bars
 Tour & Travel
 Shopping Guide
 Community
 Foreign Missions
 Community Groups
 PenPal/Friendship
 Volunteers
 Foreign Workers
 Useful Services
 ST Banner Exchange
  Business
Samsung Signs Partnership with Guild Esports
Samsung signs partnership with Guild Esports.

Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to welcome Samsung, a world-leader in transformative technologies, as the Company's Official Display Partner with the signing of a one-year deal, with an option for Samsung to extend for a further year, across the U.K. & Ireland.

The partnership commences on June 21, 2021 and is Samsung’s first partnership agreement with a U.K. esports organisation.

This is the fourth partnership secured by Guild Esports since its flotation on the London Stock Exchange on Oct. 2, 2020. The contract value, which is confidential, will be paid in two instalments over the initial 12 month period.

This will comprise 50% in the form of a payment to Guild, and 50% as value in kind, for which Samsung will be providing monitors for Guild’s Academy, pro-players, streamers and staff, along with displays for rooms in the company’s London headquarters, later this year.

Kal Hourd, chief executive, said: "We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating a commitment to our audience by aligning with best-in-class brands throughout our partner family. Guild has become the fastest growing esports organisation in Europe and this partnership highlights the quality of brands that Guild is able to attract, and our pipeline of potential new sponsorship deals remains strong. "

Samsung will be given marketing rights and exposure across Guild's facilities, social and digital content featuring the Company's pro-players and content creators along with VIP gaming experiences for fans.

Samsung will also be integrated throughout the Guild Academy physical infrastructure and roadshows.

Guild and Samsung both share the same vision for the future of esports and this partnership reaffirms their commitment to providing best-in-class technology and infrastructure which are essential for the development of esports players at every level and the wider gaming community.

Damon Crowhurst, Display Head at Samsung Electronics UK, said: "This partnership shows our continued commitment to gamers and the wider industry and will offer fans experiences beyond the norm.

Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the U.K. & Ireland. We’re excited to be a part of the Guild family and look forward to building on this momentum and delivering value to the gaming audience.”

TANCREDI
Third Floor, 27 Dover Street, London W1S 4LZ
D: +44 203 434 2322
M:+44 786 143 0057
Edward Daly
edward@tancredigroup.com
www.tancredigroup.com




 

back

 

 

 

The Seoul Times Shinheungro 25-gil 2-6 Yongsan-gu, Seoul, Korea 04337 (ZC)
Office: 82-10-6606-6188 Email:seoultimes@gmail.com
Copyrights 2000 The Seoul Times Company  ST Banner Exchange