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"Chinese Cities Want to Copy Songdo As Model of Smart City," Says Caspar Herzberg
"2017 New Cities Summit" Held in Songdo, S. Korea
Hundreds of experts on cities particularly news cities gathered at the Convensia Center in Songdo in Incheon west of Seoul on June 7-9, 2017 to discuss the future of the new cities.

The "2017 New Cities Summit" attracted top entrepreneurs, policy-makers, corporate leaders, designers, and thinkers from over 200 organizations and 50 countries around the world. Their goal was to improve life in cities.

One of the numerous participants of "2017 New Cities Summit in Incheon Songdo" was Caspar Herzberg, president of mighty Schneider Electric's Middle East and Africa region.

Herzberg arrived in South Korea, just one day before the start of the "2017 New Cities Summit in Incheon Songdo," which kicked off on June 7, 2017 for the three-day conference.

He said that he arrived from Dubai, where he has been based for the consecutive 12 years. He is in charge of Middle East and Africa for Schneider Electric, the world's largest energy distributor. He serves its president.

"Before I joined Schneider I worked for CISCO System, taking care of the blue print for the cities, he said. "My duty was to make cities smart"

Actually Herzberg was in Songdo for two years between 2009 and 2010, collaborating with POSCO, SK Telecom, Gale, and LG. He is quite well versed in Korean business and social environments.

According to Herzberg South Korea is leading the area of energy efficiency with SK Telecom the pioneer in the area. South Korea is the exporter of technology in this field.

"Smart city is very important for energy efficiency," he said. "I came here to attend the summit to meet with other leaders in the area"

Herzberg himself is one of the founders of the concept for the smart cities. He said that the concept was conceived in 2005.

He said the 7th New Cities Summit focuses on green cities and more than a dozen world's green cities are participating in the summit.

He went on to say that Songdo, the venue of this year's Smart Cities Summit is one of the model green cities in the world.

Herzberg himself is the author of a hard copy on smart cities. He has recently published “Smart Cities, Digital Nations: Building Smart Cities in Emerging Countries and Beyond.”

In his book, he recounts the origins of seminal digital city-building projects, including Songdo, South Korea, the Delhi-Mumbai Industrial Corridor, and Saudi Arabia’s King Abdullah Economic City.

He explains how these early attempts have provided the groundwork for city planning efforts across the globe.

Herzberg also discusses the delicate alliances between tech companies, city planners, municipal and national bureaucracies and citizen groups that undergird successful urban development.

Herzberg, a German who speaks impeccable English, studied humanities instead of engineering in his youth.

He graduated from Oxford University majoring in Middle Eastern studies and Arabic language. He received a Bachelor of Arts degree from St. Anne’s College, University of Oxford.

He also majored in international relations at SOAS University of London, the world's leading institution for the study of Asia, Africa, and the Middle East. He earned his master's degree from SOAS.

Herzberg also served in the German Army as an officer between 1992 and 1994. He still serves as a major of the German reserves. He grew up in Egypt. He speaks fluent Arabic, French, English as well as German.

"A lot of Chinese cities are now trying to replicate the smart city of Songdo," he explained. He said he also worked in many Chinese coastal cities including Tianjin.

"Throughout human history a lot of technological concepts were done in Asia, he commented. "Now technological innovations including smart cities are reexported to the West"

Who Is Caspar Herzberg?

As president of Schneider Electric's Middle East & Africa, Caspar Herzberg leads Schneider Electric’s Middle East and Africa operation with over 10,000 employees, 18 manufacturing and distribution units and offices in 70 countries throughout the Middle East & Africa region.

Herzberg has recently published a book "Smart Cities, Digital Nations" where he explains how ambitious new city plans across the world are moving from the drawing board into reality.

As a top Cisco consultant, he participated in ground-breaking projects in South Korea, Saudi Arabia, India, China, and many other countries.

Prior to joining Schneider Electric Caspar Herzberg served as an executive at Cisco and Accenture in Europe, Asia, Africa and the Middle East.

About Schneider Electric

As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Building, Data Centres & Networks and in Residential.

Focused on making energy safe, reliable, efficient, productive and green, the Group's 150,000 plus employees achieved sales of 28 billion euros in 2016, through an active commitment to help individuals and organizations make the most of their energy.






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