Korean Ad Team Makes Finals in PETA Contest
Chicken-Friendly Ad Chosen from 600 Global Entries
Eunah Ko and Jihoon Park of the South Korean ad agency Welcomm Publicis have beaten out more than 600 entrants and qualified as finalists for PETA's "People's Choice" Award for their entry in an international YoungGuns ad contest. The contest is aimed at bringing awareness to the suffering of chickens raised for their flesh and eggs. The ad, entitled "Torture," shows the medieval torture device known as the "iron maiden" — in the shape of a chicken — next to the tagline "Think before you eat."Sydney, Australia-based YoungGuns' awards are the only international awards given exclusively to advertising professionals under the age of 30. There were more than 600 entries from around the world submitted for the PETA campaign — more than the number of entries for similar YoungGuns competitions for Qantas and Nike. Three winners have already been chosen, but because there were so many other excellent entries, the top 20 runners-up were given a second chance to be selected — this time for a "People's Choice" contest at PETA's Webby Award-winning Web site, PETA.org.What's wrong with eating chickens and eggs? "Laying" hens live in filthy wire cages that are so crowded that the birds can't even stretch their wings and are often starved to shock their bodies into additional laying cycles. Chickens raised for their flesh are drugged and bred to grow so large that many become crippled from the weight of their massive upper bodies. Many have their throats slit and are scalded to death while they are still conscious."It takes a plucky concept to champion chickens as friends and not food," says PETA President Ingrid E. Newkirk. "Eunah and Jihoon have created a winning idea to promote compassion for animals, and the message is starkly true: The best way to help stop the abuse of chickens is to stop eating them."For more information and to view the entries from all the winners and People's Choice nominees, please visit PETA.org.Ashley Fruno Cell: 0063-918-669-0829 Email: AshleyF@peta.org
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