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Mission Hills China Joins Global Efforts to Promote Women's Golf Day
(Shenzhen, China, June 6, 2017) Mission Hills Golf Club in southern China joined forces with more than 700 golf facilities from 46 different countries to celebrate Women’s Golf Day and continue its drive to promote the sport to female golfers in China and worldwide.

Hundreds of ladies took part in a fun-filled spectacle of golf and glamour at the Mission Hills Shenzhen resort – the first ever Women’s Golf Day venue in China – on a day which also marked the one-year anniversary of the founding of the Ladies Amateur Golf Association (LAGA) with female golf legends, Annika Sorenstam and Feng Shanshan.

“Mission Hills has always been a strong supporter of women’s golf,” said Tenniel Chu, Vice-Chairman of the Mission Hills Group. “Last year we teamed up with the world’s most successful female golfer, Annika Sorenstam and China’s number one female golfer, Feng Shanshan to create LAGA with the aim of boosting women’s golf in China. With backing from The R&A, the China Golf Association, the Guangdong Golf Association, the Hong Kong Golf Association, the Hainan Golf Association and the Shenzhen Golf Association, we have already welcomed more than 5,000 female golfers to LAGA events at Mission Hills in the first year and we hope to increase that to 25,000 ladies in the year ahead.”

“With the global golf industry facing the challenge of how to attract new players to the game, it is the ladies and their children who represent the next generation of golfers,” added Chu. “Hence we need to make the game fun and accessible – and with initiatives such as Women’s Golf Day and LAGA that’s exactly what Mission Hills sets out to do.”

Recognized as the largest golf club in the world with 12 courses, Mission Hills Shenzhen celebrated Women’s Golf Day 2017 with a ladies’ golf tournament on the Sorenstam-designed course plus free clinics for beginners at its state-of-the-art Mission Hills Academies. In the evening golf shoes were replaced by dancing shoes for a glamorous gala dinner.

Mission Hills is also the founder and host of the annual World Ladies Championship, a Ladies European Tour event since 2011, and the Annika Invitational, China’s first and only all-girls junior championship.

Women's Golf Day is a global golf initiative launched in 2016 to introduce women of all ages to the game and encourage existing female golfers to "tee it up" in a fun and highly inclusive environment. The inaugural one day, four-hour event, spanned 28 countries in 485 locations, and introduced thousands of new golfers to the sport while transcending language, culture, religion and race to celebrate golf, women and community.

About Mission Hills Group

Mission Hills Group, owner and operator of Mission Hills in the heart of the Pearl River Delta and the tropical island of Hainan, is the pioneer in China’s hospitality, sports and leisure industry. Founded in 1992, Mission Hills is recognised as the leading golf brand in the world and is synonymous with leisure, wellness, entertainment and luxury residences. Mission Hills has been the major driving force behind China’s sports and leisure industry. The world-class integrated leisure and wellness resort destinations around China have hosted more than 100 international tournaments. Mission Hills has also been accredited by the Guinness World Records as the “World’s Largest Golf Club” and “World’s Largest Mineral Springs and Spa Resort”.

Mission Hills’ properties sprawl over 40km2. They include 22 championship courses designed by renowned players and architects from five continents, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, golf academies and Asia’s largest tennis facility. Mission Hills is also the official training headquarters for China’s Tennis, Football and Golf Associations.

The Group’s “golf and more” leisure philosophy has catalysed its tourism-related business expansion into a leisure hub for multi-generational families. Mission Hills Centreville Shenzhen and Haikou are two HOPSCA (Hotels, Offices, Parks, Shopping, Culture and Arts) mixed-use developments with a focus on "Retail-tainment” and “Edu-tainment", providing integrated recreational, business, education, entertainment, shopping, leisure and cultural experiences.

The group has also extended its foray into the hospitality industry by partnering with world-renowned hotel brands such as Hard Rock, Renaissance and the Ritz-Carlton. This collaboration has seen the opening of the Ritz-Carlton’s first Golf Resort in Haikou as well as the impending launch of Hard Rock Hotel in Shenzhen – the first Hard Rock Hotel in China.

Other significant projects include Movie Town in Haikou in partnership with China’s largest film production company Huayi Brothers Media Corporate and award-winning director, Feng Xiaogang and China’s first Wet’n’Wild park in collaboration with Australia’s leading entertainment group and largest theme park operator, Village Roadshow Limited.

For more information and latest updates, visit us at www.missionhillschina.com

For further information, please contact:
Mona Li
Mission Hills China
Tel: +86 755 2802 0888# 38890
Email: Monali@missionhillschina.com



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