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"AWE 2015" in Shanghai Emerges as World's Major Expo for Household Appliances
"AWE 2015" Draws Scores of Foreign Media
"AWE 2015" was held in Shanghai on March 11-14, 2015.

"The Appliance & Electronics World Expo 2015" or "AWE 2015," held in Shanghai on March 11-14, attracted the keen attention from both Chinese and foreign news media alike.

The Asia's largest household appliances exposition was held at Shanghai New International Expo Centre in China's commercial capital on March 11-14, 2015. It was hosted and organized by China Household Electrical Appliances Association (CHEAA).

In the year 2015 the fast growing "Appliance & Electronics World Expo" in Shanghai drew over 500 manufacturers, hundreds of journalists including some 30 foreign journalists, and more than 100,000 visitors from around the world.

Experts agreed that the "AWE" in Shanghai has already surpassed or will soon be commensurate with the popularity of its counterparts, "CES" in Las Vegas and "IFA" in Berlin, as China has already become the world's largest market for household appliances and consumer electronics.

S. Korea's LG room at "AWE 2015" held in Shanghai


At this year's exhibition over 500 top-of-the-line brands were on display during four-day conference and exhibition period.

They included LG's 77-inch curved LED TV and LG's 105-inch ultra HD TV.

Chinese brand "Haier" displayed a variety of electronic household goods in its spacious room, attracting numerous visitors. "Panasonic," and "AUX," and other foregn brands were equally active in marketing their products at the exhibition venue.

The expo organizer "CHEAA" made efforts for the international publicity of the event.

Scores of foregin media from Europe and South Korea were invited to the largest home appliances exposition by "Storymaker," a German-based global PR agency.

Foreign journalists busy at "AWE 2015" in Shanghai

The invited foreign media were shown a presentation by the German agency aboard a night ferry on the river of Huangpu in Shanghai on March 10, 2015.

The foreign journalists were given chances to get to feel the economic pulse of China during the presentation and press briefing.

At the media briefing the journalists interviewed members of "CHEAA" and several other industry leaders including CHEAA's Sec. Gen. Xu Dong Sheng.


"AWE has already become as influential as CES in Las Vegas or IFA in Berlin," the secretary general said at the press briefing.

CHEAA's Sec. Gen. Xu Dong Sheng (center) poses with other CHEAA officials at the presentation of "AWE 2015" on a night ferry in Shanghai on March 10, 2015.

"China is the world's largest market for household appliances and consumer electronics," another CHEAA offcial was quoted as saying. "Chinese are fastly catching up and trying to venture out to conquer market share in Europe and the US through the expo"

The foreign media and "CHEAA" officials discussed "hot" industry topics and exchanged their perspectives on Chinese household appliances and electronic products.

The competitive edge of Chinese products, the latest industrial trends and people's buying habits of household appliances were also on the agenda at the gathering.

The following day, the first official day of the exhibition on March 11, 2015, some 30 foreign journalists visited the exhibition venue led by the German agency.

Nightly view of Shanghai seen from a ferry


Representatives from such industiral celebrities as JD.COM, TCL, Haier, MIDEA, LG, Samsung, Panasonic, and AUX, were interviewed by the media at the exposition venue.

"AWE" will soon emerge as the world's largest home appliances exhibition as Chia is fastly becoming world's economic superpower," one participant was quoted by The Seoul Times as saying.

About CHEAA

Established in 1988 the China Household Electrical Appliances Association (CHEAA) is the host and organizer of "The Appliance & Electronics World Expo" or for its acronym "AWE."

Operating undere the direction of the governmental National Light Industrial Bureau, CHEAA serves the interests of its member enterprises and protects their legal rights by fostering the development of the household electrical appliances industry.

The association serves as a bridge between the government and enterprises or amongst enterprises, managing its industry. It boasts of over 220 members from 24 provinces and municipalities throughout China.



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