"AWE 2015" Draws Scores of Foreign Media
At this year's exhibition over 500 top-of-the-line brands were on display during four-day conference and exhibition period.They included LG's 77-inch curved LED TV and LG's 105-inch ultra HD TV.Chinese brand "Haier" displayed a variety of electronic household goods in its spacious room, attracting numerous visitors. "Panasonic," and "AUX," and other foregn brands were equally active in marketing their products at the exhibition venue.The expo organizer "CHEAA" made efforts for the international publicity of the event.Scores of foregin media from Europe and South Korea were invited to the largest home appliances exposition by "Storymaker," a German-based global PR agency.
"AWE has already become as influential as CES in Las Vegas or IFA in Berlin," the secretary general said at the press briefing.
Representatives from such industiral celebrities as JD.COM, TCL, Haier, MIDEA, LG, Samsung, Panasonic, and AUX, were interviewed by the media at the exposition venue."AWE" will soon emerge as the world's largest home appliances exhibition as Chia is fastly becoming world's economic superpower," one participant was quoted by The Seoul Times as saying.About CHEAAEstablished in 1988 the China Household Electrical Appliances Association (CHEAA) is the host and organizer of "The Appliance & Electronics World Expo" or for its acronym "AWE."
Operating undere the direction of the governmental National Light Industrial Bureau, CHEAA serves the interests of its member enterprises and protects their legal rights by fostering the development of the household electrical appliances industry.The association serves as a bridge between the government and enterprises or amongst enterprises, managing its industry. It boasts of over 220 members from 24 provinces and municipalities throughout China.
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